In this blog post I will focus on the top smartwatch brands in India. 👍
The smartwatch market in India has witnessed a remarkable surge in popularity, making it the second-largest market worldwide.
“Recent data from International Data Corporation (IDC) reveals that India shipped a staggering 12.0 million smartwatch units in 3Q22 (July-Sep), marking a remarkable 178.8% YoY growth.”
As per a report by Counterpoint Research, India has surpassed China to secure the second spot in the global smartwatch market. This achievement can be attributed to the emergence of local Indian brands like Fire-Boltt and Noise.
In this article, I will highlight some of the leading smartwatch brands that are making waves in India by offering high-quality smartwatches.
Along with sharing factual information, I will also provide my personal insights and opinions about these brands. 👍
Here Are The Best Smartwatch Brands in India
Fire-Boltt has emerged as the leading smartwatch brand in India, capturing a remarkable 28% market share in Q2 of 2022.
Established in 2015 by siblings Arnav Kishore and Aayushi Kishore, Fire-Boltt is a local brand that has gained significant traction.
Although the smartwatches are not manufactured in India, the company sources them from China and rebrands them for sale in the Indian market.
With a portfolio boasting over 40 smartwatch models, Fire-Boltt has garnered immense popularity, especially for its Bluetooth calling and AMOLED display smartwatches.
Upon gathering opinions from my friends and colleagues regarding the best smartwatch brands, Fire-Boltt emerged as a top choice among the majority. 👍
One common reason for its popularity is the affordability factor, as Fire-Boltt primarily focuses on the low-budget segment, ensuring accessibility for a wide range of consumers.
Despite the competitive pricing, Fire-Boltt manages to incorporate impressive features that surpass the offerings of other brands in the same price range.
This approach has particularly endeared Fire-Boltt to the offline market, where it has gained significant popularity.
Moreover, “Fire-Boltt has expanded its reach to the online market by selling its smartwatches on prominent e-commerce platforms such as Amazon and Flipkart, in addition to its official website.”
The brand has also secured endorsements from renowned personalities like Virat Kohli, MS Dhoni, Vijay Devarakonda, and Kiara Advani, further bolstering its reputation and building trust among the younger generation.
Given all these factors, Fire-Boltt is undeniably my top recommendation when it comes to the best smartwatch brand.
To assist you further, I have curated a list of the top Fire-Boltt smartwatches that I highly recommend exploring.
Noise has established itself as one of the leading wearable brands in India, enjoying widespread popularity both offline and online.
Founded in 2014 by Amit Khatri and Gaurav Khatri, Noise initially started by selling smartphone cases. However, with the rise of smartphones and their accessories, the founders recognized the potential of smart wearables and wireless headphones.
Notably, Noise was among the first brands in India to introduce truly wireless earbuds, showcasing their commitment to innovation. 👍
Today, “Noise holds the distinction of being a best-selling brand on prominent e-commerce platforms like Amazon and Flipkart.”
Through extensive research focused on Indian consumers, Noise has successfully tapped into the Indian smartwatch market, positioning itself as a formidable player.
With their forward-looking approach, it is anticipated that Noise will continue to expand its presence, becoming one of the largest brands not only in India but also on a global scale.
To cater to diverse consumer needs, Noise has launched over 30 different models of smartwatches across various categories.
The brand has employed different brand ambassadors for each category, strategically aligning their marketing efforts.
Recently, “Noise collaborated with HRX, a fitness brand jointly owned by Hrithik Roshan and Exceed Entertainment, to launch the X-Fit series. Bollywood actress Vaani Kapoor has been appointed as the brand ambassador for this collaboration.”
Furthermore, Noise has secured prominent personalities as brand ambassadors, including Indian cricket captain Rohit Sharma, wicket-keeper batsman Rishabh Pant, and most recently, Virat Kohli.
Rohit Sharma, in particular, unveiled his limited edition smartwatch, the NoiseFit Fusion, which gained distinction as India’s first full-touch hybrid smartwatch.
For those interested in exploring the offerings of this dynamic smartwatch brand, I have compiled a curated list of the top-rated Noise smartwatches that are definitely worth considering.
boAt, an Indian brand, has made significant strides in the wearable market, surpassing even the largest global brands. 👍
Founded in 2014 by Aman Gupta and Sameer Mehta, boAt initially established itself as an audio brand, offering affordable, durable, and stylish audio products.
“Aman Gupta, who gained recognition through his appearances on Shark Tank India, became a well-known figure, with many of his videos going viral on social media.”
Since its inception, boAt has introduced over 30 models of smartwatches and has secured partnerships with notable personalities like Rishabh Pant, KL Rahul, and Rashmika Mandanna for promotional purposes.
boAt has earned the trust of customers worldwide, including in India, by focusing on bridging the gap between the low-budget and premium segments. The brand’s success lies in its ability to offer products in the affordable range without compromising on quality.
For those interested in exploring the top-rated boAt smartwatches, I have compiled a list of their best models.
Amazfit, a smart wearable brand, was established in September 2015 under the umbrella of Zepp Health.
“Alongside smartwatches and fitness bands, the brand offers a range of equipment catering to health and fitness enthusiasts.”
Amazfit has introduced over 25 models of smartwatches, categorized into Sports, Basic, and Fashion, providing options to suit different preferences.
While Amazfit hasn’t yet partnered with prominent Indian celebrities, they are actively working on strengthening their online presence through social media channels.
Amazfit smartwatches are renowned for their exceptional quality and accurate health features, although they do fall into the slightly premium segment.
For those with a reasonable budget, I highly recommend considering this smartwatch brand.
To assist you in your exploration, I have compiled a comprehensive list of the best Amazfit smartwatches available. 👍
Originally established as an innovative fitness and wellness start-up based in Gurgaon, beatXP didn’t start as a smartwatch brand. “It was founded in 2020 by Harsimarbir Singh, Dr. Vaibhav Kapoor, and Dr. Garima Sawhney in response to the challenges posed by the COVID-19 pandemic.”
However, due to the immense popularity of smartwatches, beatXP couldn’t resist entering the smartwatch market. They introduced a range of budget-friendly smartwatches that gained significant traction.
I was pleasantly surprised to discover that beatXP managed to offer an AMOLED display smartwatch within the 2000 budget range, making it an exceptional achievement. Their Unbound Neo model features a crisp AMOLED display. 👍
At present, beatXP has an impressive lineup of over 10 smartwatch models, all packed with outstanding features such as high-resolution displays, BT calling capabilities, and reliable health monitoring functionalities.
If you’re on the lookout for a brand that offers feature-rich smartwatches at an affordable price point, beatXP could be the perfect choice for you.
Fitbit, an American consumer electronics and fitness company founded in 2007 by James Park (CEO) and Eric Friedman (CTO), has established its presence in over 100 countries worldwide.
“Renowned for its premium health and fitness smartwatches, Fitbit stands out among its competitors in the segment, with Samsung being a notable rival.”
A particularly noteworthy development for the brand occurred in 2021 when it was acquired by Alphabet Inc, the parent company of Google. This acquisition has further fueled Fitbit’s ambitions to dominate the Indian market with its range of premium smartwatches. 👍
Having personally used all of their smartwatches, I can confidently say that Fitbit’s devices are focused on health and fitness, setting them apart with their superior accuracy and performance.
Samsung has established itself as a prominent player not only in India but worldwide with its smartphones. “Now, the company has expanded its presence in the smartwatch market with its range of premium devices.”
Samsung garnered significant popularity in the smartwatch market with the introduction of the Galaxy Watch 4. Building on this success, they are now striving to continue their legacy with the upcoming Galaxy Watch 5. 👍
It’s worth noting that these smartwatches belong to the premium segment, catering to high-end users who are willing to invest in top-tier devices.
Apple, a globally recognized brand, needs no introduction. Founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has established itself as one of the most valuable brands in the world.
With its distinct policies, Apple has cultivated a dedicated user base that remains loyal to the brand and its products. Apple’s premium smartwatches have garnered a small yet devoted user base due to the brand’s commitment to convenience and user privacy.
It’s important to note that Apple watches are exclusively compatible with “iPhones and cannot be connected to Android phones”. Therefore, if you are an Android user, purchasing an Apple watch may not be feasible. 👍
Apple watches have gained recognition for their life-saving capabilities, with numerous incidents showcasing emergency alerts sent by the devices leading to saved lives. This highlights the useful features provided by Apple through its smartwatches.
Apple is undoubtedly the leading smartwatch brand globally, but its high price range poses a challenge for many middle-class consumers in India. As a result, brands like Fire-Boltt and Noise outperform Apple in the Indian market by offering more affordable options.
These brands have successfully captured a significant portion of the Indian market by launching smartwatches at accessible price points. “Having personally used smartwatches from both brands, I lean towards Fire-Boltt as my preferred choice.”
There are several reasons for this preference. Fire-Boltt smartwatches offer remarkable features at a low price, boasting excellent design and build quality. As a result, the brand’s popularity and growth continue to soar year after year. 👍